How can we help?

Unlock the Power of Our Marketing Tools

We don't consider ourselves to be successful unless we are helping you be successful at what you do, and our Marketing Package will give you new capabilities to help you. Our Mission Statement summarizes this nicely:

 

Reinventing Main Street

Our mission is to help specialty brick & mortar retailers compete and succeed in a rapidly-changing, technology-influenced marketplace.

 

For the past few years, online sales have made devastating advancements over in-store sales. Brick and Mortar retail sales have hovered just under 30% growth since Covid according to data compiled by Wolf Street, which indicates that without an online strategy, you'll likely be out of luck as a retailer.

Image by Wolf Street

So how can you compete in today's marketplace? How can you hope to go up against a giant like Amazon, or any of the other big online retailers? How can you set yourself apart from your direct competitors in other brick and mortar stores?

 

You Have an Advantage: Personal Communication and Relationships

Part of the power of Rain POS is that it empowers you to take advantage of your local market and face to face communication and relationships you can build. You can utilize, for the first time, multiple channels of marketing to promote sales. Here are the tools Rain POS has for you:

Marketing Web Modules - Power up your website with automated modules that enhance your marketing in the following ways:

Featured Products - Hand pick items you expect to be hot sellers.

Featured Product Categories - Display the categories of items you want your visitors to see first.

Upcoming Classes - Show visitors classes coming up in the next 90 days.

New Products - Feature a selection of recent products that are new.

Top Sellers - Let shoppers know what's been hot lately and inspire more buying.

On Sale - Add more promotional power to the products you have on sale.

 

Website and Point of Sale Integration

Our system is unified, so you add your products in one place, sell them both online and in the point of sale, and the inventory reduces in real time. Every time you make a sale, the inventory available for the products you sell reduces immediately so you won't oversell in the other area.

 

Vendor Catalogs

Thousands of products across dozens of vendors are already in our live catalog integration, so they can be added to your system almost instantly and in bulk. Many major vendors are already in place for the industries we serve. More vendors are on the way! Click here to see how fast it is to add a product from a vendor catalog: Vendor Purchasing Integration.

 

Departments and Categories

Organize your products into Departments to unlock the full power of Rain POS reporting. Categorize your products into smaller, logical groups, to make it easy for your online customers to find what they want quickly. Click here to learn more about working with Departments, Categories, and Vendors in Rain POS.

 

Email Marketing

Manage any number of email lists, with any number of potential customers. Integrates with the Customer Filter Tool (see below). Track analytics on emails received, how many were opened, and in-email clicks. Send out email blasts safely to huge mailing lists using this integrated tool. Click here to learn more: Email Marketing.

 

Customer Filter Tool

Create custom lists for your customers based on their purchase history and/or by Customer Groups you have set up. With the Marketing Package, you'll be able to email the lists you create directly from the enhanced Filters module. Click here to learn more: Filter Customers.

 

Google SEO Optimized

Our websites are mobile responsive, SSL secure, and pages load extremely fast, making your site optimized for Google search. Because our websites are integrated with the point of sale, we are able to show Google inventory in real-time, making it easy for your products to be found in local search results. Our system levels the playing field to compete with national retailers, helping you drive more foot traffic into your store.

 

Text Message Marketing

If you want everyone to know about the new product line you just received, take advantage of text message marketing with this new module. Use the text marketing tool and quickly send a text to your customers. Since people look at their phones every thirty seconds, the word will get out fast.

 

Request Reviews

This powerful tool allows you to use text messaging or email to request reviews from customers. They can post their reviews on either Google or Facebook, and the more reviews you get, the better your online relevancy. To learn more click here: Review Request Tool.

 

Class Updates

Need to notify everyone who has signed up for a class that it will start thirty minutes late? The Classes Report now has the ability to send out notifications as needed by email to registered students. Click here and to learn more about how to work with classes: Classes.

 

Automatic Reminders

The Marketing Package will enhance your Class and Service integration with the system by sending out email reminders automatically. For your classes, reminders will be sent to registered students the day before their event. For serialized items you service, you can schedule how often service reminders are sent. There's nothing to set, and no tasks to forget: the system will just send out reminders to everyone, so nobody will miss out!

 

Automated Coupons

The Marketing Package also enhances your Coupons, so if a customer hasn't purchased from you in, for example, 60-days, the system can send them an email with a limited-time-offer coupon. The system also offers automated birthday coupons, 'bounce-back' coupons to encourage your customers to come back soon. Click here to learn more: Automated Email Marketing

 

New Products

Have trouble keeping up with all the great new products you've entered into the system? Let Rain do the busy work for you: The New Products module automatically features items you added the previous month, a new selection every day to keep things fresh for your visitors. You are also able to automate emails featuring your new products each month. Web Marketing Modules

 

Top Sellers

Shoppers love following trends; it's like validation of their purchase choices. So offering your visitors a look at your Top Sellers for the previous month is a great way to expand your sales opportunities. The Top Sellers module will automatically draw selections from your pool of best-selling products to display for your visitors. Web Marketing Modules

 

On Sale

Let your visitors know the products you've priced the most aggressively with the On Sale module. This will display a daily feature of some of your discounted items, showing your visitors deals they may not want to pass up, and increasing your overall sales. Web Marketing Modules

 

Upcoming Classes

Showcase classes you have coming up either on a web page using the Upcoming Classes module, or via email with the automated Upcoming Classes email. Or just do both! Automated Email Marketing

 

Contact Us Today and Enhance Your Marketing

Sign up today by calling us at 385-354-6655.