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You can set a product to ignore actual inventory levels and sell as if you have unlimited inventory on your website. We strongly recommend doing this only for products you can make yourself or that you can reorder very quickly so that your customers don't have to wait too long for their orders.

Once you are logged into the system, click on Inventory > Products and search for the product you want. Click on its title to open it, then find the Unlimited Web Inventory setting and set it to Yes, then scroll to the bottom of the screen and click Save.

That product will now be available to order online even if you go into negative actual inventory, so you should only do this with products you are sure you can 'turn around' quickly for order fulfillment. If all of your products are safe to set that way, there is an option in your system settings to make new products default to Unlimited Inventory.

On the far right side of the blue bar, click on the Admin Button in the upper right and go to Settings > Website Settings > Products, and about half way down the list of options, you'll see Default Unlimited Web Inventory. Set it to Yes, then scroll to the bottom of the page and click Save. All new products you create will automatically be set to have that 'On' moving forward.