Online Success 7: Your Website Daily Dozen

October 01, 2024

Keeping your website in top shape is a key ingredient of success online. Click one or both of the links below to download the Daily Dozen document and find items on the list that you know you need to do. Set aside half an hour or more each day to running through your checklist and make it part of your day.

Products

Check the Alarm Bell icon at the top of the system for new website orders.
Go to Inventory > Products and check for products near the top of the list that don’t yet have full details, such as Reorder Points, Desired Stock Level, Departments, Categories, Vendors, and Descriptions.
Search through products and go to the Advanced tab, add Suggested Products, at least four.
Check your website shopping pages and make sure all Categories and Products have images.
New Product Maintenance – If you have a New Products folder, clear out products that are no longer new, and add products that need to be added.

Website Pages

Check your Home page for any text that could benefit from an update.
Aging pages: Have any promotional pages or items that are past their prime? Remove them.
Use this free broken link checker to make sure all site links are good.
Check Website > Pages and look for text that could benefit from an update.
Check the load times and performance of your site and pages with a tool like this.

Content

Update your Home page slideshow, if present, if it has been a week since the last update.
Look at existing Featured Products & Featured Categories modules and update listings.
Check and update Calendar events.
Check and update Classes.
Go to Website > Forms and check form submissions.

Marketing

Visit every social media page you use (Facebook, Pinterest, etc.) and answer messages, make new posts.
Check site pages for good places to add Featured Products and Categories, or add a linked product image to a large block of text.
Work on Freebies: coupon codes, project downloads, videos with useful tutorials, eBooks, anything you can provide that’s a free bonus.
Use email marketing and/or web pages to promote new upcoming products and events.
Train your employee team in current conversation topics to promote events and items.

Okay, so that's more than a dozen, but they're all great things to keep an eye on. Keep your site in top shape!

If you would like to download the list, click below: